Ball State

» Marketing Class Project

By China at 9:01 AM

www.advancedtele.com is a mobile marketing blog that I came across the other day while I was searching for information on the mobile marketing association for a project for one of my classes.

We have to do a project for my business and marketing class about the most popular forms of advertising in 2008 and 2009. We found that online advertising and mobile advertising were two of the most popular forms and we had to write a paper about what we had found and reasons to back that up as well as do a presentation on it (in a businesslike manner).

So for our presentation we showed text messages that we had got (I received one the other day about an ad for a local gym and a magazine subscription and a few of my classmates had gotten the same ones and others). Then we hooked up the computer to the overhead projector so that everyone could see what we were doing. We then proceeded to go about what an average college student would do online daily. But instead of just doing these acts, we would count the number of ads that came up. So when I signed on to my email account we counted three ads and coupons for varies stores (bath and body works and the campus bookstore as well as another clothing store I shop at) and then we went onto the chase website so that I could check my bank statement (we didn't actually sign on, but we didn't even need to to make our point) and counted how many we saw there. And finally we hit the jackpot when we signed onto face book (something students do about fifty times a day randomly) and we counted again how many ads popped up.

All together in the ten minute session that we had online we counted about 80 ads that we saw (this didn't include pop ups because we blocked them to make the presentation go more smoothly). It is amazing to see how bombarded we are when we sign on to any sort of technology now a days and we barely even blink at the mass amounts of ads that we see. I think we clearly made our point in our presentation and the teacher thought that we did a great job at conveying it to the rest of the class.