Ball State

» SEARCH ENGINE MARKETING IS MY SISTER'S CALLING IN LIFE

By China at 10:17 AM

My sister called my yesterday, very excited about her new job. You see, she has been taking classes in computers for the past few years, and has just landed a job doing search engine marketing. At first, I didn't really know what this was, but she went on to explain. She said that her company basically gets website exposure on the internet by using text links to get the sites ranked high with all the major search engines. She said that it is basically the equivalent of what an advertising agency does for a more traditional store front or business. They help get the site seen by as many people as possible, so that they can increase their customer base and make more and more sales. She told me that without search engine marketing, a site can't make it to the top of searches with the best search engines available, you know like Google and Yahoo. Anyway, she starts her new job on Monday, and she is really excited and will be making some good money. I asked her if she is going to continue on with her schooling, and she said definitely because there is always more to learn. She hopes one day to open her own SEO company and include features like web site design and also be a content provider. She said that some of these things she will learn in the job that she will be at, but some of the things she will actually get more exposure to in the classroom. Plus she said that sometimes on the job training makes it hard to cover all the bases, and that it is easier to air all of your questions in a classroom setting.

I am really excited for her, I know that she has been hoping to land a job like this for years. I don't really know much about the field, except what she tells me about it, I am a little less computer savvy than she is. She has always had her interest in computers, and I have always had my interest in working with kids. It is amazing how we found our callings in life at such early ages, but I am glad, some people search their whole life to find that one thing that makes them happy.